The Transparency Question: AI’s Role in Content Creation and Creative Integrity
I recently spoke at an internal Balfour Beatty Investments conference where I spoke about our AI strategy, and someone asked me... "Should you declare if you're using AI to generate content?" It also came up when I rambled at Multiverse students on an internal panel discussion on AI's potential impact on the employment market, and again this week on an internal call with some Balfour Beatty employees.